Hisy’s newest gadget required an introduction with personality. Working with our go-to director, Brandon Widener, we crafted a warm meet-cute for Hisy’s microphone and would-be users. What better way to create a sense of familiarity than centering around the one song everyone knows, and pack the story with a love story to which we can all relate. This commercial was featured in demos playing in Apple Stores and Best Buys across the country, as well as other retailers.